Cove Linen Co, Brand Collateral, 2022
One of my roles at NZ Merchants was to design and oversee ongoing brand collateral for all brands, products and media.
Adhering to strict brand guidelines, we built the collateral for new brand Cove Linen Co. (Est. 2021), This playful brand was designed to boast effortless coastal elegance.
Below is a sample of packaging role out, a visual merchandising plan, and online media. Cove can be found here on instagram and here online
Duvet Packaging
Quilt Packaging
Cushion Packaging
The photography, website and social media have been designed to reflect a calming ‘beachy’ aesthetic
Social Media.
The visual merchandising plan has been carefully designed and curated to display all products, and give a spectacular coastal finish.
Visual Merchandising Plan, 2022