Creating the Domani Look and Feel
My role involved curating the Domani ‘look’ and feel. This involved ideating, designing and providing sign off on content for photography, social media, marketing, packaging, textile design and development. A strong Italian influence is felt throughout the brand. This is integrated through design, creative imagery, a warm Tuscan colour grade, product styling and a tight brand architecture.
Packaging
In my role as Associate Creative Director, I oversaw the roll out of packaging, working with a senior designer to ensure all packaging adhered to brand guidelines, was high quality and followed a strict brand consistency.
Domani Social Media & Website
As we developed the new Domani brand, my role was to establish the aesthetic of the brands online social presence. As the team grew, I began developing ideas for media content, as well as producing some myself for Instagram and the Domani Journal.
