Urban Collection, Rebrand, 2022
Exclusive to Harrisons, Urban Collection is a New Zealand home textile brand specialising in curtains. The original branding was tired, dated and not reflective of the products or the brand.
My role was to thoroughly research the market and establish revised brand architecture. From here I designed a logo reflective of the brand which can be applied for print and web media.
In addition to this trend research has been carried out to analyse the interior market to inspire new trend based design and product development.
In order to uplift the brand, I designed moodboards that will be included in a product booklet as ‘postcards’. These help to inspire the customer and connect our brand with current trends. It also advises what products have been used to complement the ‘looks’
NOUGAT NEUTRALS I A clean and uplifting palette of neutrals pairing softened creams, mushrooms, pops of marigold and muted shades of olive.
DESERT HAZE I Reflecting wild landscapes and eroded rock face, Desert Haze pairs rich tones of terracotta, iron, dune and woodsmoke. Pair with charcoal tones such as Vermont in Storm or textural sands such as Cove in Natural for a striking finish.
MONOCHROMATIC MELODRAMATIC I Monochromatic tones of slate, coal and stone pair with modern chocolatey hues to create a warming palette that invigorates the senses. Add hints of gold for an element of luxury.
COASTAL GRASS I Invigorate the senses with Coastal grass, a tranquil palette composed of seaside blues, birch, sand shell and mineral green. Pair with light tonal textures such as Dune in Bone or Finlay in Mineral.